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Friday, February 24, 2006

Power to the People

We've all gotten sick of hearing a certain song on the radio. I first heard Ne-Yo's "So Sick" for the inagural edition of the new Stylus singles jukebox, and I liked it fine. But then, a few weeks later, I started hearing it on the radio. All. The. Time. So now, of course, I hate it, and I really wish the radio would stop playing it.

So I decided to do something about it.

See, it's not really worth bitching to the radio stations, because they are many, and you are one--plus, they are getting perks to play what they're playing, and you are offering none. But there is one person who could instantly cut down on radio play for a given single, and that is the record company executive who is directing radio promotion efforts for that song. In this case, the guilty party would appear to be Island / Def Jam's head of promo, a probably very nice man named Greg Thompson.

Now, I could publish his e-mail and ask you all to bombard him. But that would be super-rude and probably get me in some sort of trouble. So instead, I have created a petition.

Here is the petition statement:

We, the undersigned, totally think Ne-Yo's "So Sick" is a decent song. Cool, laid-back, catchy, all those kinds of things. The thing is, it's on the radio all the goddamned time. Seriously, on more than one occasion we have turned from one station playing it to another station that's also playing it. While we admire this sort of crossover success, it's getting a little ridiculous.

And so we petition you, Greg Thompson, head of radio promotion for Island / Def Jam, to stop getting radio stations to play the song so much. We're not saying totally pull it--I'm sure if we heard it once in a while (and, just to stress, we are sporadic radio listeners at best) we would mildly enjoy it. But you are wasting your money paying for all these spins. We understand you want to break this dude, but why not play that Ghostface song he sings on instead? We would totally enjoy that. But we feel it is in our mutual interest for you to cut down on the radio play: you will save money, and we will not want to write you snotty petitions like this anymore. We all promise to download it from iTunes or something. Seriously. Please.
Go here to sign it. When it's done, I'll send it to Greg.