ON the first day of his internship last year, Andrew McDonald created a Web site for himself. It never occurred to him that his bosses might not like his naming it after the company and writing in it about what went on in their office.

For Mr. McDonald, the Web log he created, "I'm a Comedy Central Intern," was merely a way to keep his friends apprised of his activities and to practice his humor writing. For Comedy Central, it was a corporate no-no — especially after it was mentioned on Gawker...

But Comedy Central disagreed, asking him to change the name (He did, to "I'm an Intern in New York") and to stop revealing how its brand of comedic sausage is stuffed...

[T]he success stories...can embolden a determined blogger...For Mr. McDonald, the Comedy Central intern, it was the call of literary agents.

Now back in Kenosha, Wis., where he is finishing up his degree in English at the University of Wisconsin, Parkside, Mr. McDonald is hard at work on a book — a novel about a guy from Wisconsin who gets a job in New York.